140 Characters

Are 140 characters enough to pose a thought? Is it even considered professional to tweet? We want to take a chance to look at the Twitterverse through the eyes of a millennial and give you our take on the bluebird.

We’ve all seen the news talk about President Trump’s tweets, question is, is it working? In this age of millennials, no one really watches the news. Compared to other generations we what a considerable low amount of actual tv. With the rise of streaming apps, Netflix and Hulu, many millennials turn to social media to get their news. Looking at Trump he is generating a lot of buzz by using twitter. Look at the presidential race, what was talked about more a Trump tweet or a Hillary speech?  Hillary lost the young voters and blames the fact that no one went to vote. Yes, voting numbers are down but that’s not how she lost the millennial vote. Trump made himself seen on social media which is one of the main sources of news for millennials. Now baby boomers disagreed with his strategy, but it worked!

Twitter is a love-hate relationship for me. On the one hand, I love the quick and easy to access news or thoughts of a person. Whether it’s a sports figure, a Politician, or even a fast food restaurant, Twitter can put a thought in your head as simple as 140 characters. Businesses should start to invest the time into the bluebird. Twitter should be used to tease the audience to get them to click or want to know more. Although, you also should be able to answer questions and start a conversation with an audience. A good example of this is Wendy’s. The fast-food giant has one of the best Twitter feeds one business could hope for. Now my dislike for Twitter is, once you tweet you must keep your people invested, it’s not a one and done. For example, Wendy’s might tweet, “try our new double stacked on the 4 for 4 menus” then someone might reply that requires Wendy’s response. If you don’t have the resources to have a person responded within an hour of the comment you are doing it wrong. This is where my hatred for Twitter comes from, I don’t want to be on my phone 24/7 just waiting for a tweet. It’s a waste of time, but it’s effective.

Twitter is an app that has to grow on you. Otherwise, you are just wasting time and failing at growing your business. Wendy’s set a goal when they started tweeting, to get more customers from other fast food restaurants. After Wendy’s started this campaign many other fast food restaurants joined, this played into Wendy’s hand. When people would complain or even brag about Burger King, for example, Wendy’s always had a rebuttal. This lead to many new followers and customers. Twitter, however, isn’t for everyone and needs practice. You cannot become a Twitter expert overnight! Practice makes perfect, start small, start smart, and tease your customers.

Stay Golden,

Josh Zeigler, CFO and Co-Founder

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